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GoCo Review – Features, Pricing, Alternatives (2022)

GoCo is a cloud-based platform with services intended for small to medium businesses that need an HR, benefits, and payroll system under one roof. The platform offers plenty of automation options, has a streamlined onboarding process, and helps manage plenty of benefits, PTO, and payroll.

review hero image
goco logo
Excellent customer support
Excellent customer support
Next day processing
Next day processing
Simple ordering process
Simple ordering process
Very affordable
Very affordable
Daniel Lewis
Written by:Daniel Lewis
MBA accredited investment professional

The GoCo creators have designed this platform to be applicable in many industries, namely in healthcare, IT professional services, nonprofits educational organizations, consumer services, and more.

GoCo is an online, cloud-based platform designed to help small businesses manage human resources, benefits, and payroll. Many automated platform sections significantly facilitate new hire onboarding and enroll new employees in benefits plans.

The GoCo payroll is attractive for small businesses, as it includes auto-sync, new hire set up, employee change, benefits deduction, and final paycheck calculation. Below I’ll outline all the GoCo features; here is a list of the essential GoCo features:

  • Hiring and onboarding
  • Benefits
  • Payroll
  • Time tracking
  • Automated Workflows
  • Documents and e-Signature
  • On-Demand HR Support

Many users who have used the GoCo services have found them very straightforward and easy to use. I’ll break down all the different features GoCo offers, so you can see if this cloud-based HR, benefits, and payroll platform is suited for your needs.

Editor’s note: GoCo is an all-in-one HR, benefits, and payroll software built with the needs of small businesses in mind. The platform is known for its ease of use, automation of processes, PTO tracking, streamlined onboarding, and excellent benefits management. The price point of the basic GoCo package is also very appealing, and the pricing model is adjustable per your needs. Even though GoCo is not as well-known as many of its main competitors, this is a genuinely fantastic HR management platform.

GoCo Pros and Cons

Straightforward new employee onboarding
Affordable pricing plans, customized pricing
HR, Employee Benefits, Payroll
Third-party integrations
MagicDocs for paperless business
Customizable and comprehensible reports
Some limited functionalities
Limited applicant tracking option

What Is GoCo?

GoCo is an online, cloud-based platform that enables the managing of HR, employee benefits, and payroll. The GoCo features are well-organized, and the platform strives to be the best HR system online now. The platform has automated processes for data collection for the new hires and the enrollment of the new employees in the benefits plans.

Alongside the HR and benefits options, the payroll features are advantageous as well. These include auto-sync, new hire set up, changing employee info, automatic benefits deduction, and paycheck calculation. The platform also does the federal and state tax calculations, benefits compliance, ACA compliance, and PTO compliance to make matters simpler.

Among the GoCo features that stand out is the option for the users to select from many benefits plans. In addition, to help its customers, GoCo has an Employee Support Line where employee benefits experts can help you find solutions for possible employee benefits issues. The experts also help with maintaining compliance with the relevant agencies.

Suppose you don’t want to use the payroll service provided by GoCo but want to use the HR and benefits management options. In that case, you can integrate the GoCo platform with your existing payroll platform and sync all relevant information from within the GoCo dashboard.

On top of everything, GoCo has a MagicDocs feature. This option helps businesses go paperless, as it enables the streamlining of sending, e-signage, and secure storing of all types of employee documents. In addition, the MagicDocs helps transform a wide array of documents into fillable, signable, and reportable forms. There is also an auto-fill option, creating new documents from templates and reporting and tracking documents.

All in all, the GoCo platform provides a clear overview of all the vital employee-related insights. In addition to everything else, GoCo provides custom reports that are easy to understand and contain every bit of relevant employee info.

Pricing Plans

The GoCo platform does not have a preset pricing plan. Instead, they offer a fully customizable plan tailored to each user’s needs. The initial price is $5 per employee per month, which comes with hiring, onboarding, employee self-service, and MagicDocs.

The final price that users have to pay depends on the additional services they select. As the GoCo features are all customizable and the platform supports third-party integrations, the final price always differs. Any interested client can get a quote on the official GoCo website.

The add-ons that are available from GoCo include benefits administration, time tracking, payroll and payroll sync, PTO, On-demand HR support, HR Workflow, and white-glove implementations. To see if GoCo will suit your needs, you can take the Product Tour on the official website. Additionally, each user gets a 20% discount for paying annually.

I’ve prepared the following table outlining the base prices and base offerings for you to see how GoCo fares against its main competitors.

GoCo $5/month per person + customized price Excellent HR services, hiring, onboarding, employee self-service, and MagicDocs; the additional services come with a higher price
BambooHR Free trial; Individual price for each client depending on the needs Great for mid-sized businesses, employee records, benefits tracking, reports, document storage, employee self-service, standard email alerts
Gusto Free trial; $149 + $12 per person per month Payroll and HR service provider, with the real HR plan, you get a complete HR administration software
Zoho People Free trial; $0.83 per user per month, additional up-sells Good HR services, human resources, employee self-onboarding, employee database, timesheets

How GoCo Fares to Other HR Services

When I put GoCo against its main competitors, I noted some similarities and some differences. For the comparison, I’ve selected Gusto HR, Zoho People, and BambooHR. These HR platforms have balanced features and provide grounds for small to medium-sized businesses to expertly manage human resources.

GoCo is mainly aimed at healthcare, nonprofit and educational organizations, IT professional services, consumer services, and SaaS services. BambooHR, Gusto, and Zoho People all have scalable features to fit the needs of different-sized businesses. Still, all have primary services aimed at the needs of small businesses. In terms of pricing, all of these have different price points that depend on the selected features.

GoCo has automated hiring and onboarding workflows and streamlined HR workflow. The employee benefits covered in the GoCo platform include health, dental, vision, life, accident, disability, HAS, FSA, HRA benefits, 401(k), commuter benefits, and more. Its competitors also have similar health benefits management, although some not as extensive as GoCo’s.

You can see how the features of the HR services compare against each other in the comparison table below.

GoCo 5 5 5 5 4.5
BambooHR N/A 4 4.5 5 4
Gusto 5 4.5 5 4.5 4
Zoho People 3.5 5 4 4 5

GoCo User Experience

The GoCo HR software is known for its stellar user experience. The dashboard is nicely designed and is very easy to navigate. It seems like the GoCo designers have had user experience in mind, as each feature is easily accessible and readily available.

The main GoCo dashboard is very user-friendly, as each essential feature is right where you’d expect. Some of the notes many GoCo users have provided relate to the ease of implementation and simplicity of the employee self-onboarding process.

The GoCo software facilitates the user experience by centralizing all vital employee information under one location that is easily accessible. This way, the responsible person can access all pertinent employee information, documents, and benefits about a particular employee with ease.

The GoCo onboarding process is straightforward, as each newly hired employee gets to fill out all the essential paperwork like W4 and I9 forms before they start working for the business. Also, the platform allows the creation of onboarding checklists, tasks, and assignments so that nothing will be missed.

The employee portal allows the employees to add notes, request meetings, and other requests. In addition, there is a team feedback feature where the employees can leave private and shared notes. Finally, via the shared employee portal, the managers can review the team’s performance and leave suggestions, praises, and notes.

The other features are all organized similarly, translating to a good user experience of the GoCo platform. Among the best features, GoCo offers seamless integration with other platforms. The GoCo platform makes sure that every change made within this platform is automatically synced with the other integrated applications like your payroll software or accounting software.

GoCo Customer Care

GoCo cares for its customers, and it is a feature that is referred to as positive in the GoCo online reviews. At this time, GoCo enjoys a 4.8-star review on the G2 review platform and has similarly high reviews on other online places.

The official GoCo website has a GoCoBot, a live chatbot that provides answers to most client inquiries. The website also has a blog and resources section where customers can find helpful tips, tricks, resources, and product updates. Among the HR blog posts, there are HR webinars and HR ebooks, and customer stories.

However, if you wish to talk to a customer support agent, you can do this via phone, email, and GoCo’s social media accounts. The customer account agents are available from Monday to Friday from 9 AM to 6 PM CST. Many of the GoCo users have noted that they like the platform’s features, and the customer service agents are knowledgeable, friendly, and flexible.

GoCo Safety And Security

Since GoCo is a cloud-based platform, the issue of online security is fundamental. The GoCo platform is built on Heroku, a modern infrastructure used for secure cloud-based applications, as it adds security controls on each layer. Heroku uses secure data centers managed by Amazon, and the data is protected under bank-level 256-bit SSL encryption.

To keep client data secure, GoCo has Two-Factor Authentication in place. It is a feature that adds a double layer of security to any user account, and in my opinion, it is a vital factor in helping data breaches.

All the HR data is secure. The software limits the access to the non-public personal information to employees who don’t have a legitimate business reason to know such information. On top of everything else, GoCo is HIPAA-compliant, and it protects personal employee information.


GoCo is an excellent option for HR, benefits, and payroll management. The platform has excellent features that are well-balanced and fit the needs of small to medium businesses. In addition, the user experience is almost effortless, as the employee portal allows self-onboarding, and GoCo supports the automation of many processes.

Many GoCo customers have commended the platform’s customer support service and have stated that their issues were always resolved effectively and timely. All the GoCo features are good. However, many of the options can be scalable, and the users can select what features to use. It is a feature that puts GoCo among the perfect option for an HR, benefits, and payroll management system for a small business.

Frequently Asked Questions(FAQ)

Is GoCo Legit?

Yes, GoCo is a legitimate HR, benefits, and payroll service. GoCo helps businesses automate the HR workflow and provides a streamlined onboarding process, PTO tracking, payroll runs, and benefits administration. The initial price is very affordable, and the total price depends on the selected features.

Who Uses GoCo?

GoCo’s features are well-designed and can be used by healthcare businesses, nonprofits and educational organizations, IT & professional services, consumer and SaaS services. However, experience has shown that small businesses with 2-10 employees with lesser needs prefer GoCo.

Does GoCo run payroll?

Yes, GoCo runs payroll. Once everything is set up, and the data is synced up, the GoCo payroll run is straightforward. If you already use a payroll platform system you are satisfied with; you can use GoCo’s HR features and integrate and sync them to your current payroll provider.

What Benefits Does GoCo handle?

GoCo allows the handling of plenty of employee benefits like health, dental and vision benefits. In addition, there are also life, accident, disability services, HAS, FSA, HRA benefits, 401(k), commuter benefits, and more. To help speed things up, the GoCo platform integrates with the payroll system you use and is in sync with each employee’s insurance carrier, all in favor of reducing discrepancies and minimizing the risk of human errors.

What Documents Does MagicDocs Provide?

The MagicDocs feature comes with every GoCo plan and allows the customization of every document, enabling the inserting of custom fields and creating new documents from templates. In addition, the newly created documents can be digitally signed and tracked. Some of the documents available through MagicDocs are offer letters, contactor agreements, performance reviews, and government forms.