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A mission statement is a vital part of salon branding. It sets the tone for what your customers can expect from the moment they physically enter through the salon doors or interact with your business online in some capacity. A mission statement is a short summary of your salon goals and objectives, core values, and how your clients can expect to be treated. And not only do clients (and potential clients) benefit from it, it will be a benchmark for your employees to use too.
- The salon mission statement is an essential component of both the branding and operations of a successful salon.
- The statement describes the salon’s objectives and goals, and lets both the employees and customers know what to expect.
- The salon mission statement can showcase your salon’s personality, inspire employees and clients, and can be updated as the business grows.
Understanding the Salon Mission Statement
Let’s break down why a salon mission statement is so essential and the key elements behind crafting an effective one.
Who Needs a Salon Mission Statement?
Any salon owner, no matter how big or small their business is, or how old it is, can benefit from a well-thought out mission statement. It’s beneficial to establish the mission statement from the beginning of salon operations because it provides a guideline and focus as you’re experiencing the chaos of launching a business. However, it’s never too late to incorporate a mission statement into your business and branding for even the most established salons.
Why Is a Salon Mission Statement Important?
While it may seem like a couple of sentences that are strung together can’t make much of an impact, the reality is, there are numerous benefits with a mission statement, such as:
- Describes the salon experience. It defines the experience your customer can expect when they use your services.
- Represents your business. It’s an authentic representation of what you value as a business owner and communicates it clearly to your customers.
- Guides your employees. The mission statement conveys the salon culture, both from a customer and employee perspective and should inspire your employees to work with the same motivation.
- Shows the uniqueness of the salon. The mission statement outlines what sets your salon apart from others.
What Are the Key Elements of a Salon Mission Statement?
A mission statement requires careful consideration. It’s a short statement packed with a ton of meaning and value behind it. A good mission statement will have the following elements:
- Adds value. Your customers and employees read it and immediately understand what you’re striving to achieve.
- Inspires. It inspires both the employees and customers to support you as a salon owner.
- Plausible. It’s realistic and authentic. The goals and objectives are attainable and believable for both the employees and customers.
- Specific. It’s truly crafted for your salon and isn’t interchangeable with any other salon.
How Do You Communicate Your Salon’s Mission Statement?
If you’re applying for a small business loan or beauty salon loan, it’s possible you’ll be asked for a copy of the salon mission statement. Beyond this, is there another time you may need to communicate it?
There are a number of places your mission statement can live. It should be proudly displayed in the salon where anyone who walks in is able to read it or have it read to them. It should also be distributed to employees as soon as they’re hired. You can also include it on your salon’s website and on the various social media channels. Lastly, if you have an email newsletter, you can include it on a regular basis — you can even use your mission statement as the subject of an occasional email newsletter.
What’s the Difference Between a Salon Mission Statement and a Salon Vision Statement?
A salon mission statement and salon vision statement are often intertwined, but they offer two different purposes. The mission statement focuses on the salon’s goals and objectives and how the salon meets those objectives. A vision statement however, focuses on the future and what you’re pushing your salon towards and what you’re working to achieve.
How to Write a Salon Mission Statement
Creating, or writing the salon mission statement may feel a bit overwhelming, but there is a certain formula you can use to guide the creation.
First, take time to review and jot down the answers to the following questions:
- Why do I own a salon? What was my motivation for starting this business?
- Who is my ideal customer? What do clients like about my business?
- What makes my salon unique? How is my business different from the competition?
- How do I want my business to be presented to the world? What image do I want to project?
- What level of quality does my business provide? Are we known for being high-end or for offering competitive prices?
- What kind of relationship do I have with my staff? What is my leadership style?
- How do I spend my business capital? What are my spending priorities?
Once you have the answers, try to summarize them in about three or four sentences. You can compose your mission statement from this summary. Bear in mind, you want the statement to cover your salon’s objectives and goals, but it needs to be concise.
Keep in mind you should steer clear of salon jargon and buzzwords. Your clients may not understand various terms for products, processes, or services. Instead, use authentic language that’s both simple and easy to read.
7 Tips for Crafting an Effective Salon Mission Statement
1. Align Your Mission Statement with Your Brand
The mission statement should reflect your salon brand, which means marketing to the same audience as your target clientele.
2. Focus on Your Target Market
Your target market is the type of customer you want to attract and build a relationship with through your salon services. You should understand the demographics of your market, including age, gender, income, social media usage, and any other useful data points that help you define your customer. When you know this audience, you can focus all of your marketing efforts on them for the most impact.
3. Be Authentic
Whatever statement you create, one of the most important steps you can take is to make it authentic. The last thing you want to do is make a false commitment or promise that your salon can never fulfill. If you don’t believe everything you’ve written, then you can’t expect employees and customers to believe it either.
4. Get Your Employees’ Input
Crafting the salon mission statement is an excellent time to pull your employees in and seek their opinion. After all, they may be the “face” of the mission and overall brand of your salon more than the owners.
5. Include What Makes Your Salon Unique
Most likely there is competition near your salon or another business offering similar services. In other words, clients have choices, which means you have to convey why your salon is different from the others. Use the mission statement to showcase what makes your salon unique, so your customers immediately know why they’re making the better choice.
6. Keep Your Mission Statement Clear and Concise
You’re passionate about your salon business and could likely talk about it at length —- but people want the condensed version when reading. Keep the mission statement clear, concise, and succinct. This means not using filler words, using simple language so most anyone can understand it, and make it memorable.
7. Take Time to Revise Your Salon Mission Statement
Your business will likely grow, expand, and adapt over the years to new clients and best practices. The mission statement should adapt as well, which means taking time to revise it when necessary. You can easily incorporate a review once a year, such as when you’re reviewing your marketing plans for the upcoming year or setting goals for the salon.
Examples of Salon Mission Statement
Here are a few examples of what a salon mission statement might look like, depending on the type of services you offer.
Beauty Salon Mission Statement Examples
Beauty Bar Salon & Spa Colorado Springs, CO
Beauty Bar is committed to providing a world class salon experience to every client, every time. Beauty Bar’s creative team is dedicated to providing high quality services without compromising the integrity of your hair, skin, body, or nails, while helping you to be your most beautiful you. The salon aims to develop strong relationships with its clients and satisfy all of their beauty needs.
Nail Salon Mission Statement Examples
Salon Khouri Dulles, VA
To create Salon Khouri Enthusiasts through our exceptional customer experience, our commitment to quality, and our service to our community.
Hair Success Salon & Spa at Blue Water Creek Fargo, ND
We are one team serving Fargo-Moorhead and beyond, helping to create beauty and wellness in our community. We know that learning is the single most important thing we do for our guests and ourselves. We strive to exceed your expectations in Quality of Service. We must make a difference or we are not doing our job. We take pride in the fact that our team is expert, experienced, and progressively educated. We are passionate about our craft and the beauty and wellness of our guests
Hair Salon Mission Statement Examples
Bella Salon+Spa Hagerstown, MD
Our mission is to enrich, enhance & encourage individuals through their beauty. We strive for excellence by setting goals, educating and communicating with our guests and each other.
Nail Salon Mission Statement Examples
THE SALON, literally, is the place that’s about you. While we regard one another as family, we are all motivated to make each and every client have an experience that makes them feel pampered, informed, up-to-date and most of all beautiful. Client satisfaction is guaranteed and all feedback will be valued.
Infinitee Salon Dayton, OH
We are an innovative salon delivering world class experiences in education while delivering cultivating community awareness
Salon Mission Statement Template
Looking for inspiration for your salon or nail salon mission statement? Here is a template you can use to formulate your unique approach.
- Start with positioning yourself. Use “we/we’re” or “our salon” or your salon’s name.
- Use an action word next. Words such as dedicated, devoted, pledge, committed are strong action words.
- Describe your unique proposition. What sets you apart from others? Sustainability, diversity, pricing, value, training, accessibility are all examples of exceptional qualities.
- State your desired result. Exceptional service, innovative techniques, customized approach are examples.
- End with an extra call out. Finalize the statement with an additional tidbit or focus, such as your location, years of experience, or your ideal client.
5 Common Salon Mission Statement Mistakes to Avoid
The salon mission statement should represent the unique qualities, goals, and objectives of the salon, while remaining authentic and inspiring. With this in mind, there are 5 common mistakes salon owners make when crafting their beauty salon mission statement, including:
- Uninspiring. The mission statement should inspire the employees to act and customers to feel. How everyone reacts depends on your unique statement.
- Zero Personality. Don’t be afraid to invoke personality into the statement. You can add in a personal touch or reference something only clients in a particular location may understand.
- Lacking Clarity. When an employee or customer reads your statement, they should immediately know what your salon’s purpose is.
- Filled with Jargon. Stay away from technical terms if possible, and assume your clients have no experience with using salon products or services.
- Vague and Generic. A mission statement is better served with specific details, so the customer and employees know you are in touch.