What makes a good restaurant mission statement?

Good mission statements are honest, clear, and concise. They let customers know the driving force behind your business. 

What makes a bad restaurant mission statement?

Bad restaurant mission statements are superficial, cliche, and generic. They don’t provide readers with any value or concrete takeaways. 

Is a restaurant’s culture the same as its mission statement?

No, but a good mission statement should help inform the culture of a business because it should be based on the same restaurant core values. 

How do I start my restaurant mission statement?

The best way to get started is to hone in on your goals. It’s impossible to communicate your mission until you are crystal clear on what your mission is about.  Then, you should look at restaurant mission statement examples and get started. 

About the Author

Rebecca Riddle

Rebecca Riddle

Hospitality Writer

I have years of experience working in restaurants as well as writing about them. From restaurant financing, to hospitality technology, to the exciting worlds of food and beverage, I know hospitality inside and out.

More about me

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